This Cookie Policy explains how Jaya Advisory uses cookies and similar tracking technologies on our website. It is supplementary to our Privacy Policy and our Terms and Conditions. You can manage your cookie preferences at any time using the panel at the bottom of this page or the cookie settings modal on our homepage.
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device across pages or across visits, and to remember certain information about your preferences or actions.
Similar technologies include web beacons (small images or scripts embedded in pages or emails), local storage objects, and pixel tags. In this policy, we refer to all such technologies collectively as "cookies."
2. How We Use Cookies
We use cookies to:
- Operate the basic functionality of our website (essential cookies)
- Understand how visitors navigate and use our website, so we can improve it (analytics cookies)
- Measure the effectiveness of our digital marketing activity (marketing cookies), where consent has been given
- Remember your preferences across visits (preference cookies), where consent has been given
We do not use cookies to identify you personally without your knowledge, nor to collect sensitive personal information.
3. Cookie Categories
Essential Cookies Always active
These cookies are strictly necessary for the website to function. They enable basic features such as page navigation, form submission, and security. The website cannot operate properly without them. No consent is required for essential cookies.
Analytics Cookies Requires consent
These cookies help us understand how visitors use our website — which pages are visited most, how long visitors stay, and where they arrive from. This information is aggregated and anonymised. We use this data to improve the content and structure of our site.
Marketing Cookies Requires consent
These cookies are set by our digital advertising partners (Google Ads, Microsoft Advertising, Meta) to measure the effectiveness of campaigns that directed visitors to our website. They may also allow platforms to show our advertisements to visitors on other websites. We do not use these to build detailed personal profiles.
Preference Cookies Requires consent
These cookies allow the website to remember choices you have made — such as your cookie consent selection — so you are not prompted repeatedly. They do not track your activity across other websites.
4. Specific Cookies Used
The following table describes the specific cookies currently in use on our website:
| Cookie Name | Provider | Category | Purpose | Expiry |
|---|---|---|---|---|
cookieConsent |
Jaya Advisory | Essential | Stores your cookie consent preferences so the modal does not appear on every visit | 12 months |
_ga |
Google Analytics | Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
_ga_[ID] |
Google Analytics | Analytics | Maintains session state and records page visits within a session | 2 years |
_gcl_au |
Google Ads | Marketing | Stores and tracks conversions from Google Ads campaigns | 3 months |
_uetsid |
Microsoft Advertising | Marketing | Tracks conversions and visitor behaviour from Microsoft Advertising (Bing Ads) campaigns | 1 day |
_fbp |
Meta (Facebook) | Marketing | Used by Meta to deliver advertising and measure ad performance when Meta Pixel is active | 3 months |
This list reflects cookies active at the time of the last update to this policy. Cookies from third-party services may change as those services evolve.
5. Third-Party Cookies
Some cookies on our website are placed by third-party services. These include:
- Google Analytics — website analytics; governed by Google's Privacy Policy
- Google Ads — conversion tracking; governed by Google's Privacy Policy
- Microsoft Advertising — conversion tracking; governed by Microsoft's Privacy Statement
- Meta Pixel — conversion tracking and ad performance; governed by Meta's Privacy Policy
We have no direct control over the cookies set by third-party services. We encourage you to review the privacy policies of those services if you have concerns about how they handle data.
6. Manage Your Cookie Preferences
You may review and update your cookie preferences at any time using the panel below. Changes take effect on your next page load. Note that withdrawing consent for optional cookies does not affect cookies already stored; please also clear your browser cookies if you wish to remove previously placed cookies.
Your Cookie Preferences
Essential Cookies
Required for the website to function. Cannot be disabled.
Analytics Cookies
Help us understand site usage and improve our content.
Marketing Cookies
Used to measure advertising campaign performance.
Preference Cookies
Remember your choices so you are not asked again on return visits.
7. Browser Controls
All major web browsers provide controls that allow you to manage or block cookies. Below are links to the cookie management pages for common browsers:
Please note that restricting cookies may affect the functionality of our website and other websites you visit.
8. Updates to This Policy
We may revise this Cookie Policy from time to time, including as new cookie categories are introduced or existing ones are removed. When changes are made, we will update the "last updated" date at the top of the page. We encourage you to revisit this policy periodically.
9. Contact Us
If you have any questions about our use of cookies or this policy, please contact us:
- Email: [email protected]
- Telephone: +60 3 7956 2184
- Post: Jaya Advisory, Suite 12-02, 1 First Avenue, Bandar Utama, 47800 Petaling Jaya, Selangor